This article was originally written by Gigi Fong for Hypebae.
SEE MOREIt's bigger than the big O.
Playground is more than a sexual wellness company. We are a female-founded innovation company that approaches the unique needs of women differently—not an afterthought in an industry dominated by…(gulp). Unlike other brands, our pleasure-enhancing essentials target her unmet needs based on a deeper understanding of our community. By empowering women to explore and elevate their own sexual experiences, we aim to normalize this important conversation.
It's bigger than the big O.
Playground is more than a sexual wellness company. We are a female-founded innovation company that approaches the unique needs of women differently—not an afterthought in an industry dominated by…(gulp). Unlike other brands, our pleasure-enhancing essentials target her unmet needs based on a deeper understanding of our community. By empowering women to explore and elevate their own sexual experiences, we aim to normalize this important conversation.
get in touch
- General Inquiries: contact@helloplayground.com
- Press and Media Inquiries: playground@weareshadow.com
- Partnership Inquiries: partnerships@helloplayground.com
Co-founder and Chief Brand Advisor
Christina Aguilera
Christina Aguilera needs no introduction. The multiple Grammy Award-winning singer-songwriter has sold over 75 million records and is renowned for her powerful voice and chart-topping songs. Named one of Rolling Stone’s 100 greatest singers of all time, Christina also uses her voice for change. Since 2009 she has helped raise over $150 million for the World Food Program, alongside raising awareness for various social conversations around domestic violence and LGBTQ+ equality. Throughout her career Christina has amplified her message of self-love and liberation from all shame and stigma, inspiring millions worldwide to celebrate their authentic selves. As Playground’s Co-founder and Chief Brand Advisor, she encourages us to embrace our fantasies and own our sexuality without shame or secrecy.
Co-founder and Chief Executive Officer
Catherine Magee
Catherine Magee has created a career from launching aspirational brands and products designed intentionally for women. She is a former Executive for Rodan + Fields, one of today’s largest global skincare companies, former CEO of Westward Leaning, and has held various Sr. and Vice President level marketing roles at fast-growing community-driven beauty companies like bareMinerals and theBalm Cosmetics. As Co-founder of Playground, Catherine uses her passion for creating exceptional brands to build a company centered around women and their intimate needs – one that makes every woman feel more confident, beautiful and empowered to improve her sexual experiences and wellness.
Co-founder and Chief Product Officer
Sandy Vukovic
Best known for spearheading development for Marc Jacobs Beauty, Kat Von D, bareMinerals and Buxom Cosmetics, Sandy Vukovic has created and grown some of the most recognizable and eponymous beauty brands for women today. Realizing that femtech products, including personal lubricants, still lacked the innovation and superior ingredient utilization that can greatly improve a woman’s sexual health, Sandy is excited to parlay her deep product development expertise into game-changing products for modern day women. Her ultimate passion is to develop Playground into the leading female sexual wellness brand—because every woman deserves to feel great in their body.
Chief Sexologist
Emily Morse
Widely considered the leading “sexpert” for the modern couple, Doctor of Human Sexuality Emily Morse, is on a mission to liberate the sex and pleasure conversation. Over the last 15 years, Morse’s work has made her a best-selling author, pioneering MasterClass Instructor and host of the #1 Sexuality podcast on iTunes, Sex With Emily. Morse has helped millions of people worldwide navigate their sex lives by fueling candid conversations that challenge cultural taboos, misinformation and awkward sex talks. She is committed to creating a future where people can connect deeply and embrace pleasure freely.
Medical Advisor
Dr. Shyama Mathews
Dr. Shyama Mathews is a Board Certified OB/GYN, Minimally Invasive Gynecologic Surgeon and NAMS Certified Menopause Specialist at the prestigious Penn Medicine Princeton Health Institution. As a mother and wife, she is dedicated to helping all women maintain and improve their quality of life through enhanced sexual health education that empowers them to make decisions for themselves and their bodies. Dr. Matthews' OB/GYN area of expertise focuses on sexual health disorders, including Endometriosis, Fibroids, Chronic Pelvic Pain, Laparoscopy, Polycystic Ovary Syndrome and Premenstrual Dysphoric Disorder.
