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Free Love

Glycerin-Free & Fragrance-Free Water-Based Lubricant

Extra-gentle award-winning formula
$18.00
Size: 109 mL / 3.7 fl. Oz.
Out of stock
Discreet packaging on all orders
Product Details
  • Glycerin Free Water-Based Vaginal Serum & Lubricant

  • Prevention. Pleasure. Play.

  • Scientifically proven to help reduce and prevent UTIs, bacterial vaginosis, and other common vaginal health issues so you can play all day, worry-free. Specially formulated without glycerin or fragrance for those who are extra-sensitive.

  • Extra-gentle award-winning formula. Toy & Latex Safe. 

Free Love

Free Love

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    lights on.
    clothes off.
    no filters. no fluff.
    you're more than enough.

    PLAY ALL DAY, WORRY-FREE. Gentle & Soothing

    An extra-gentle personal lubricant formulated with nourishing plant extracts that moisturize and soothe. Less pain, more pleasure. Less burn, more bliss.

    the naked truth.

    Health issues caused by sex are more common than you think.

    60% of women are prone to vaginal irritation, pain and infections.

    80% of women under 40 with a UTI had sex within the previous 24 hours.

    1 in 3 women get bacterial vaginosis, the most common cause of discharge and odor.

    92% of bacteria that cause UTIs are resistant to at least 1 common antibiotic.

    not just pleasure. prevention.

    not just pleasure. prevention.

    stop infections in their tracts.

    Free Love’s gentle formula was developed specifically for women prone to infections, irritation and discomfort, but who still desire a silky, sensual experience – and real results to reduce symptoms and causes of UTIs and Bacterial Vaginosis.

    Soothing vitamin E and hydrating hyaluronic acid replenish moisture and protect from irritation, inflammation and damage-causing friction. Natural ashwagandha acts as a skin protectant and helps reduce irritation.

    Perfectly balanced to protect the natural vaginal microbiome and maintain healthy pH levels to support healthy bacteria that help diminish odor.

    Formulated to have a low osmolality to maintain the same hydration levels as vaginal tissue - reducing the risk of drying out the mucous membranes and keeping the vaginal microbiome in a happy, balanced state.

    Clinically-proven to maintain optimal vaginal health and help alleviate the most common vaginal health issues that women experience today: vulva pain and irritation, itching, burning, urinary tract infections (UTIs) and other common vaginal infections such as yeast infections and bacterial vaginosis (BV).

    LED BY BOARD CERTIFIED OB/GYN

    Dr. Shyama Mathews

    "Sex often leads to infections and pain, which in turn affects women’s desire to be intimate and oftentimes their relationship as well. Recurrent UTIs, bacterial vaginosis, and yeast infections after sex are both painful and disruptive. The results of our Free Love study to address these issues are unprecedented and astoundingly positive!"

    Dirty mind? Fun. Dirty ingredients? None.

    Most personal lubricants contain fillers made from petroleum. Ours are free of irritants and full of plant-based ingredients that don't just feel good, but are good for you.

    A sexual stimulant known to increase blood flow and promote more pleasurable orgasms.

    An herbal extract known to balance hormone levels and decrease vaginal dryness.

    A naturally occurring humectant capable of binding over 1000x its weight in water for superior long-term hydrating benefits. Hyaluronic Acid is natural in the body and an excellent moisturizer for your intimate areas.

    A fat-soluble vitamin that boosts hydration and acts as a skin protectant.

    A corn-derived, plant-based ingredient that provides hydration and slip.

    A natural ingredient that helps balance vaginal pH levels.

    Common Questions, Answered

    Free Love is free of harsh, unnecessary ingredients commonly found in personal lubricants known to irritate vaginal tissue and disrupt PH Levels and healthy bacteria. It uses plant-based ingredients as well as hydrators such as Hyaluronic Acid and Vitamin E to moisturize and soothe the vaginal area and Ashwagandha to help protect the skin barrier. By removing irritants and infusing the formula with hydrating and gentle ingredients, vaginal skin is kept in an optimal, balanced state.

    A hydrated and healthy vagina provides better protection and resilience against unhealthy bacteria and microbes that can enter cells and cause infections, discomfort, pain, irritation and odor.

    Free Love uses a unique Hyaluronic Acid that is similar to the natural hyaluronic acid found in vaginal cells. Over time, the amount of natural hyaluronic acid in our vagina starts to diminish and this causes a compromised skin barrier and dehydration, making irritation and infections more common. Playground's hyaluronic acid has a specific molecular weight that easily penetrates the vaginal mucosa for optimal hydration and health. We also incorporated Vitamin E to soothe and comfort the delicate vaginal tissue and adaptogenic herbs such as Ashwagandha to protect the skin barrier and help irritation and discomfort.

    Free Love is both a personal lubricant as well as a hydrating serum. It can be used during sexual intercourse to improve glide and alleviate pain, discomfort, irritation and infections commonly associated with sexual activity and can also be used as a daily vaginal serum to hydrate, soothe and protect the microbiome to relieve uncomfortable dryness, help protect skin and minimize odor causing bacteria.

    Directions for use: For intercourse, apply a quarter sized amount to intimate areas prior to sexual activity. As a daily vaginal serum, apply a pea sized amount to external vulva skin for daily and sustained hydration. Free Love can be used morning and night.

    Yes, Free Love is compatible with silicone toys, latex and polyisoprene condoms. It is not compatible with polyurethane condoms.

    For a full list of ingredients used in our Free Love formula, visit our ingredients page at this link.

    A UTI is an acronym for "urinary tract infection" and it occurs when bacteria enter the urinary system, which includes the kidneys, bladder, urethra, and ureters. Women are more prone to UTIs than men primarily because their urethra is shorter and closer to the rectum, making it easier for bacteria, particularly Escherichia coli (E. coli), to enter the urinary tract.

    Common symptoms of a UTI include a frequent and urgent need to urinate, a burning sensation during urination, cloudy or strong-smelling urine, and sometimes discomfort or pain in the lower abdomen.

    Bacterial Vaginosis (we can just call it BV as it's often referred to) is a common vaginal infection that occurs when there's an imbalance in the natural bacteria found in the vagina. Normally, Lactobacillus bacteria keep the vaginal environment slightly acidic, which prevents harmful bacteria from overgrowing. When this balance is disrupted, bad bacteria multiply, leading to BV.

    Symptoms of BV include a thin, grayish-white or yellow vaginal discharge, a strong “fishy” odor, itching/irritation, and pain/burning after sex or urination.

    BV can occur if the natural balance of bacteria in the vagina is disrupted. This can happen due to sexual activity, douching, and hormone changes that lower Lactobacillus bacteria (which helps maintain the healthy vaginal pH level).

    A yeast infection, also known as vaginal candidiasis, occurs when there’s an overgrowth of a fungus called Candida, which naturally exists in the vagina. Normally, Candida levels are kept in check by healthy bacteria, but when the balance is disrupted, the yeast can multiply, leading to infection.

    The symptoms include a thick, white discharge, intense itching inside and outside the vagina, redness/swelling of the vulva, and burning during/after sex or urination.

    Antibiotics can kill healthy bacteria that help keep yeast in check. Pregnancy, menstruation, and hormone therapy can alter the vaginal environment, promoting yeast growth. People with uncontrolled diabetes may have higher sugar levels in vaginal secretions, which leads to yeast overgrowth. Conditions that weaken the immune system, such as HIV or certain medications, can make yeast infections more likely. Wearing tight or synthetic clothing traps moisture, creating a warm, humid environment ideal for yeast growth.

    The key to preventing UTIs (and other common vaginal infections) is understanding that it all comes down to helping the vagina maintain its healthiest, pH balanced state.

    The vagina has a natural self-cleaning process. Douching disrupts the healthy balance of bacteria and can cause pH changes. Likewise, it's best to avoid using harsh products in and around the vulva and vagina that can throw off your natural pH balance.

    You can also opt for cotton underwear and avoid tight, non-breathable clothing. This allows airflow and reduces moisture buildup, which can help prevent infections. Friction and irritation during sex can introduce bacteria that doesn’t belong in the vagina. That's also why lubrication is key! Using a lubricant that is well-balanced and provides long lasting moisture will make sex more comfortable, more enjoyable, and less likely to lead to UTI or vaginal infections.

    Lastly, a healthy diet and adequate hydration are helpful as well. It's best to limit antibiotic use unless it’s really necessary and take as your medical provider recommends; antibiotics may kill off the healthy bacteria we need to support vaginal pH. For those prone to infections, a probiotic that helps replenish Lactobacilli might help promote a healthy vaginal pH balance.

    The pH balance of different parts of your body is important for anything from digestion to fighting off infection, among other essential functions.

    ‌The vagina’s pH level is about 3.8 to 4.5, which means it’s on the acidic side. Its acidity decreases as you get older, with its pH level rising closer to 5.

    Your vagina naturally is home to different types of healthy, acid-producing bacteria. To prevent dryness and maintain a chemical balance, your vagina also regularly produces natural fluid and that fluid contains acids.

    The vagina’s acidity helps protect it against harmful bacteria, parasites, and fungi. An unbalanced vaginal pH level can go along with bacterial infections and other health issues.

    Osmolality is the measurement of how fluid moves from one cell to another. Vaginal cells naturally are filled with water and have a low osmolality so for women that are prone to irritation and infections, it is ideal to use a personal lubricant that has a similar osmolality level that matches their own. This will keep the vaginal microbiome in balance. For some women, using a formula that has a high osmolality will cause water to be drawn from vaginal cells, leaving them dehydrated and weak, therefore potentially damaging the tissue and increasing the risk for irritation and infections. While not all women are susceptible to this, for women that do suffer from vaginal symptoms such as irritation, burning, UTI’s, BV and yeast infections, it is ideal to use a formula that has a low osmolality to not disrupt the natural vaginal environment.Women that have a compromised barrier are more sensitive and better suited for formulas with a lower osmolality.

    The typical range of vaginal osmolality is 260-290 Osm/kg. Naked Love's formula has a low osmolality range of 200 osm/kg- 400 Osm/kg.

    Vaginal cells naturally have a high water content and yet lifestyle and hormonal fluctuations can diminish this moisture, weakening cells and making them more prone to infection. It's important for women to use vaginal products that maintain hydration, as this allows cells to be stronger and more resistant to irritation and infection.

    Overall rating: 3.7857144 / 5 from 14 reviews.

    AI Generated Review Summary

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    Review highlights

    Reviews

    It works! But I have notes

    "Post menopausal and having sex again after a few years with no prior need for lubricant, this added pleasure and peace of mind. However, I realized what comments like “dries a little quickly” mean. If you NEED need lube for more than 5 min at a time, I think you’ll be reaching for something else. The bottle fits nicely in a nightstand, but requires two hands to open and squeeze out (for a novice). No residue on body or sheets, which is the plus side of “dries quickly”. No smell or taste I could discern. Good product, I’ll be using it, but it may not be the last lube shopping I do."

    Patricia C. (4/5)

    Threw out Immediately

    "Unfortunately I had a very unpleasant experience with this lubricant. On the first try I (we) noticed it had a very odd texture and quickly became very sticky, clumpy, and abrasive. We had to stop what we were doing immediately and get into the shower. I am very bummed as we were looking forward to a healthy lubricant option and we ended up throwing it out the same night."

    Allison B. (1/5)

    Great lubricant

    "This is really good stuff doesn’t irritate at all and a little goes a long way 👍"

    ANICE L. (5/5)

    This is a definite YES!!!

    "I'm in menopause and my man and I live long distance. Things in the bedroom haven't been good the last few times we were together. I bought Free Love to get ready for this trip and. . . on first use, I had the greatest orgasm I've had in years. This stuff is restoring my hope. I've also been using it as a vaginal wipe and have less itching."

    Mary-Elizabeth H. (5/5)

    Best stuff EVER

    "I have very sensitive skin being a pale Irish ginger and have the hardest time finding anything to help my skin. Especially down there. I could not believe how much more comfortable I was and how calm and nice everything felt. The consistency of it is perfect too. I’ve tried every moisturizer or whatever my GYN would suggest. I could tell after the first use of Naked Love how amazing this stuff is. And Love Sesh…super hot love sex is a whole new level of awesome without any irritation AT ALL! I will always have Naked Love & Love Sesh in the house."

    Janice N. (5/5)

    Sticky and dried fast

    "Unfortunately this product was horrible for me. It was incredibly sticky and dried almost instantly. So much so that it actually hurt when using it. I like that there’s an unscented version but I won’t use this ever again."

    Jenn M. (1/5)

    "Dried up way too fast. No reactions but not good for any longer than 5 mins no matter how much I used"

    Nicole (1/5)

    Slip & Slide

    "As a kid I couldn’t get enough of the Slip & Slide- now as adult I still can’t get enough of the Slip & Slide that this awesome lube provides!! It’s amazing and to know it keeps you healthy without the worry!!! Simply amazing - keep up the good work guys!!"

    Sandra E. (5/5)

    Love it

    "This stuff is great! Creates the perfect amount of slip and a little goes a long way."

    Desirey G. (5/5)

    The best

    "Works amazing, does not irritate and is the best quality product."

    Maggie G. (5/5)

    Q&A

    What is the pH level of Free Love Lubricant? I see that you talk about the healthy range for the vagina being between 3.8-4.5 (or 5 for older folks), but where does Free Love fall into that range? I work at a small adult store and we just picked up your product (love it so far) and I'd love to be able to inform folks of where this lube falls in that healthy range! Thanks!
    All of our personal lubricants are tested for sensitive skin and use the highest-plant based, gentle ingredients as safety is our top priority. The pH Balance for Playground's lubricants range between 4.5 - 4.8. Further, we use plant-based adaptogens and other ingredients like bamboo extract that act as soothing agents.
    Why the name change from Naked Love to Free Love?
    Thank you for the thoughtful question! As the Playground brand grows and evolves, so does our branding. Whenever we find an opportunity to improve that branding (such as a product name), we take it. "Free Love" is indicative of enjoying intimacy while being UTI-free with its extra-gentle glycerin-free formula. We felt it was a great fit, just in time for us to produce another batch - still the same award-winning, best-selling formula though!

    ¹Clinical Consumer Trial Study to Evaluate the Effects of Playground’s Free Love Water-Based Personal Lubricant on Vaginal Health and Post-Coital Irritation and Pain. Study Period: January 2024 - September 2024

    ²Conducted with women who experienced UTIs or symptoms of UTIs prior to the study period.

    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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