Soothing vitamin E and hydrating hyaluronic acid replenish moisture and protect from irritation, inflammation and damage-causing friction. Natural ashwagandha acts as a skin protectant and helps reduce irritation.
"Amazing"










Glycerin-Free & Fragrance-Free Water-Based Lubricant
Scientifically proven to help reduce and prevent UTIs, bacterial vaginosis, and other common vaginal health issues so you can play all day, worry-free. Specially formulated without glycerin or fragrance for those who are extra-sensitive.
Free Love is both a personal lubricant and a hydrating serum. Use it during intimacy for glide, or daily to soothe and protect.
Aqua (Water), Propanediol, Sodium Hyaluronate (Hyaluronic Acid), Withania Somnifera Root Extract (Ashwagandha), Cimicifuga Racemosa Root Extract (Black Cohosh Root), Epimedium Sagittatum Leaf/Stem Extract (Horny Goat Weed), Tocopheryl Acetate (Vitamin E), Sodium Carboxymethylcellulose, Citric Acid, Potassium Sorbate, Sodium Benzoate
Hyaluronic Acid
Binds water to support long-lasting hydration of intimate tissue.
Vitamin E
A skin protectant that boosts moisture and comfort.
Ashwagandha
Helps protect the skin barrier and reduce irritation.
Propanediol
A plant-based ingredient that provides hydration and slip.
Free Love
pH-Balanced • Extra-Gentle Formula
An extra-gentle personal lubricant formulated
with nourishing plant extracts that moisturize
and soothe. Less pain, more pleasure. Less
burn, more bliss.

women said their sexual health improved with Free Love
9out
of10women said their sexual
health improved
with Free Love
experienced less irritation or discomfort during or after sex
94%experienced less irritation
or discomfort during or
after sex
had less vaginal itching
97%had less vaginal itchingand 94% had less
vaginal burning
recommend Free Love
9out
of10recommend Free Loveand will continue using for their
sexual wellness routine
Free Love’s gentle formula was developed specifically for women prone to infections, irritation and discomfort, but who still desire a silky, sensual experience – and real results to reduce symptoms and causes of UTIs and Bacterial Vaginosis.
Soothing vitamin E and hydrating hyaluronic acid replenish moisture and protect from irritation, inflammation and damage-causing friction. Natural ashwagandha acts as a skin protectant and helps reduce irritation.
Perfectly balanced to protect the natural vaginal microbiome and maintain healthy pH levels to support healthy bacteria that help diminish odor.
Formulated to have a low osmolality to maintain the same hydration levels as vaginal tissue - reducing the risk of drying out the mucous membranes and keeping the vaginal microbiome in a happy, balanced state.
Clinically-proven to maintain optimal vaginal health and help alleviate the most common vaginal health issues that women experience today: vulva pain and irritation, itching, burning, urinary tract infections (UTIs) and other common vaginal infections such as yeast infections and bacterial vaginosis (BV).
My bedside BFF:
Free Love
Smoother, wetter moments whenever the mood hits.
My bedside BFF:
Free Love
No more discomfort, just
more “us” time.
My bedside BFF:
Free Love
Turning ordinary nights into something better.
What’s your bedside fantasy?
Health issues caused by
sex are more common
than you think.
60%
of women are prone to
vaginal irritation, pain
and infections.
80%
of women under 40
with a UTI had sex
within the previous 24
hours.
1 in 3
women get bacterial
vaginosis, the most
common cause of
discharge and odor.
92%
of bacteria that cause
UTIs are resistant to at
least 1 common
antibiotic.
Most personal lubricants contain fillers made from
petroleum. Ours are free of irritants and full of plant-based
ingredients that don't just feel good, but are good for you.
A sexual stimulant known to increase blood flow and
promote more pleasurable orgasms.
An herbal extract known to balance hormone levels and decrease vaginal dryness.
A naturally occurring humectant capable of binding over 1000x its weight in water for superior long-term hydrating benefits. Hyaluronic Acid is natural in the body and an excellent moisturizer for your intimate areas.
A fat-soluble vitamin that boosts hydration and acts as a skin protectant.
A corn-derived, plant-based ingredient that provides hydration and slip.
A natural ingredient that helps balance vaginal pH levels.
Our extra-gentle personal lubricant was specifically formulated without glycerin or fragrance for those who are extra-sensitive. With hydrating Hyaluronic Acid and soothing plant-based ingredients, Free Love provides comfortable glide while helping moisturize and support intimate skin.
How to use: For intimacy, apply a quarter-sized amount to intimate areas before sexual activity. For daily hydration, apply a pea-sized amount to external vulva skin morning or night.
“I recommend Free Love for any woman who is experiencing vaginal dryness, whether it’s due to the effects of postpartum, menopause, aging, or is simply intrinsic to their unique biology. These suppositories are a safer and more affordable alternative to hormone therapy replacement and prescription medications.”
Overall rating: 3.9375 / 5 from 16 reviews.
Review topics: [].
"Amazing"
— Kristine (5/5)
"Post menopausal and having sex again after a few years with no prior need for lubricant, this added pleasure and peace of mind. However, I realized what comments like “dries a little quickly” mean. If you NEED need lube for more than 5 min at a time, I think you’ll be reaching for something else. The bottle fits nicely in a nightstand, but requires two hands to open and squeeze out (for a novice). No residue on body or sheets, which is the plus side of “dries quickly”. No smell or taste I could discern. Good product, I’ll be using it, but it may not be the last lube shopping I do."
— Patricia C. (4/5)
"Wife loves it!"
— Jennifer M. (5/5)
"Unfortunately I had a very unpleasant experience with this lubricant. On the first try I (we) noticed it had a very odd texture and quickly became very sticky, clumpy, and abrasive. We had to stop what we were doing immediately and get into the shower. I am very bummed as we were looking forward to a healthy lubricant option and we ended up throwing it out the same night."
— Allison B. (1/5)
"This is really good stuff doesn’t irritate at all and a little goes a long way 👍"
— ANICE L. (5/5)
"I'm in menopause and my man and I live long distance. Things in the bedroom haven't been good the last few times we were together. I bought Free Love to get ready for this trip and. . . on first use, I had the greatest orgasm I've had in years. This stuff is restoring my hope. I've also been using it as a vaginal wipe and have less itching."
— Mary-Elizabeth H. (5/5)
"I have very sensitive skin being a pale Irish ginger and have the hardest time finding anything to help my skin. Especially down there. I could not believe how much more comfortable I was and how calm and nice everything felt. The consistency of it is perfect too. I’ve tried every moisturizer or whatever my GYN would suggest. I could tell after the first use of Naked Love how amazing this stuff is. And Love Sesh…super hot love sex is a whole new level of awesome without any irritation AT ALL! I will always have Naked Love & Love Sesh in the house."
— Janice N. (5/5)
"Unfortunately this product was horrible for me. It was incredibly sticky and dried almost instantly. So much so that it actually hurt when using it. I like that there’s an unscented version but I won’t use this ever again."
— Jenn M. (1/5)
"Dried up way too fast. No reactions but not good for any longer than 5 mins no matter how much I used"
— Nicole (1/5)
"As a kid I couldn’t get enough of the Slip & Slide- now as adult I still can’t get enough of the Slip & Slide that this awesome lube provides!! It’s amazing and to know it keeps you healthy without the worry!!! Simply amazing - keep up the good work guys!!"
— Sandra E. (5/5)
Free Love is free of harsh, unnecessary ingredients commonly found in personal lubricants known to irritate vaginal tissue and disrupt PH Levels and healthy bacteria. It uses plant-based ingredients as well as hydrators such as Hyaluronic Acid and Vitamin E to moisturize and soothe the vaginal area and Ashwagandha to help protect the skin barrier. By removing irritants and infusing the formula with hydrating and gentle ingredients, vaginal skin is kept in an optimal, balanced state.
Free Love uses a unique Hyaluronic Acid that is similar to the natural hyaluronic acid found in vaginal cells. Over time, the amount of natural hyaluronic acid in our vagina starts to diminish and this causes a compromised skin barrier and dehydration, making irritation and infections more common. Playground's hyaluronic acid has a specific molecular weight that easily penetrates the vaginal mucosa for optimal hydration and health. We also incorporated Vitamin E to soothe and comfort the delicate vaginal tissue and adaptogenic herbs such as Ashwagandha to protect the skin barrier and help irritation and discomfort.
Free Love is both a personal lubricant as well as a hydrating serum. It can be used during sexual intercourse to improve glide and alleviate pain, discomfort, irritation and infections commonly associated with sexual activity and can also be used as a daily vaginal serum to hydrate, soothe and protect the microbiome to relieve uncomfortable dryness, help protect skin and minimize odor causing bacteria.
Directions for use: For intercourse, apply a quarter sized amount to intimate areas prior to sexual activity. As a daily vaginal serum, apply a pea sized amount to external vulva skin for daily and sustained hydration. Free Love can be used morning and night.
Yes, Free Love is compatible with silicone toys, latex and polyisoprene condoms. It is not compatible with polyurethane condoms.
For a full list of ingredients used in our Free Love formula, visit our ingredients page at this link.
A UTI is an acronym for "urinary tract infection" and it occurs when bacteria enter the urinary system, which includes the kidneys, bladder, urethra, and ureters. Women are more prone to UTIs than men primarily because their urethra is shorter and closer to the rectum, making it easier for bacteria, particularly Escherichia coli (E. coli), to enter the urinary tract.
Common symptoms of a UTI include a frequent and urgent need to urinate, a burning sensation during urination, cloudy or strong-smelling urine, and sometimes discomfort or pain in the lower abdomen.
Bacterial Vaginosis (we can just call it BV as it's often referred to) is a common vaginal infection that occurs when there's an imbalance in the natural bacteria found in the vagina. Normally, Lactobacillus bacteria keep the vaginal environment slightly acidic, which prevents harmful bacteria from overgrowing. When this balance is disrupted, bad bacteria multiply, leading to BV.
Symptoms of BV include a thin, grayish-white or yellow vaginal discharge, a strong “fishy” odor, itching/irritation, and pain/burning after sex or urination.
A yeast infection, also known as vaginal candidiasis, occurs when there’s an overgrowth of a fungus called Candida, which naturally exists in the vagina. Normally, Candida levels are kept in check by healthy bacteria, but when the balance is disrupted, the yeast can multiply, leading to infection.
The symptoms include a thick, white discharge, intense itching inside and outside the vagina, redness/swelling of the vulva, and burning during/after sex or urination.
The key to preventing UTIs (and other common vaginal infections) is understanding that it all comes down to helping the vagina maintain its healthiest, pH balanced state.
The vagina has a natural self-cleaning process. Douching disrupts the healthy balance of bacteria and can cause pH changes. Likewise, it's best to avoid using harsh products in and around the vulva and vagina that can throw off your natural pH balance.
The pH balance of different parts of your body is important for anything from digestion to fighting off infection, among other essential functions.
The vagina’s pH level is about 3.8 to 4.5, which means it’s on the acidic side. Its acidity decreases as you get older, with its pH level rising closer to 5.
The vagina’s acidity helps protect it against harmful bacteria, parasites, and fungi. An unbalanced vaginal pH level can go along with bacterial infections and other health issues.
Osmolality is the measurement of how fluid moves from one cell to another. Vaginal cells naturally are filled with water and have a low osmolality so for women that are prone to irritation and infections, it is ideal to use a personal lubricant that has a similar osmolality level that matches their own. This will keep the vaginal microbiome in balance.
Vaginal cells naturally have a high water content and yet lifestyle and hormonal fluctuations can diminish this moisture, weakening cells and making them more prone to infection. It's important for women to use vaginal products that maintain hydration, as this allows cells to be stronger and more resistant to irritation and infection.
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