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First FDA approved vagina-healthy lubricant

Best overall water-based lubricant by Cosmopolitan

Best lubricant for sensitive skin by Women’s Health

#1 most sustainable brand in the category

Fastest growing personal lubricant on Amazon

12 Billion media impressions across 200 publications in 2023

Meet Playground

Our First Year

One year KPI highlights:

70,000 bottles sold

90% of revenue from non-paid channels

$4.6M 12-month rolling forecast

$9.4M by end of 2024

$64B market opportunity

Women have 6X more arousal and discomfort issues than men

90% of products in the market are made for, or target men

Women are driving 12% CAGR in category

60% of lubricant shoppers at Target are women

90% state playground exceeds expectation

92% of customers say they plan to repurchase

women love playground

"Playground is transforming lube's reputation from shameful, to sexy and stylish"


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