We recommend viewing this page on desktop or using horizontal orientation when on a mobile device.
First FDA approved vagina-healthy lubricant
Best overall water-based lubricant by Cosmopolitan
Best lubricant for sensitive skin by Women’s Health
#1 most sustainable brand in the category
Fastest growing personal lubricant on Amazon
12 Billion media impressions across 200 publications in 2023
One year KPI highlights:
70,000 bottles sold
90% of revenue from non-paid channels
$4.6M 12-month rolling forecast
$9.4M by end of 2024
Women have 6X more arousal and discomfort issues than men
90% of products in the market are made for, or target men
Women are driving 12% CAGR in category
60% of lubricant shoppers at Target are women
90% state playground exceeds expectation
92% of customers say they plan to repurchase
"amazing. I will recommend it to everyone. I ordered the Date Night scent & it is faint but still really nice. my man loves the taste of it as well- so win-win, am I right?! haha"
"THE BEST LUBRICANT I EVER TRIED! this lubricant got me speechless. love everything about it- consistency, the silkiness/feel-good, the scent & surprisingly it loooong lasting. totally love this product."
"I just got my delivery yesterday after learning about this company from sexwithemily! Leave it to women to make a product like this, for us, with a truly perfect texture and pleasure enhancing effect I cannot even describe. Surprise! Orgasms are now your tropical vacay!"
"I’ve tried many, many lubes- this one is FANTASTIC!!! I’ve never been so pleased with a lube before. I’m 55, have sensitive skin, and am at the point where lube is a crucial part of my life. The slip, the texture, the action - this stuff has it all. I will never be without it henceforth. LOVE it!!!"
"This pink bottle is super cute, feminine, and doesn’t take up much space for storage in a nightstand.
I was very impressed by the scent, I’ve never had a lubricant that smelled so good before. This really awakens the senses! You will wish it was a perfume. I appreciate that it is plant based which makes me feel more confident in a product of this nature. It feels soft and moisturizes quite nicely. I love how silky smooth it is on the skin. This product gets an A+ from me."
"So I heard Christina Aguilera co-founded a healthy, natural water based brand of personal lubricant that actually helps increase libido? yes, please!
Adding to my subscribe n save order :-) Thank you Playground."
"I'm so in love with the Date Night formulation! I mean, who doesn't love champagne paired with a delicious Sunday spent all day in bed? And now you actually CAN spend all day in bed thanks to this magical lube, which keeps that silky feeling going for an extended sesh. The scent is lovely but also unassuming; even the scent-shy will appreciate the subtle hints of vanilla and champagne. I also love the aesthetic – the nude-tone bottle is so fresh!
"This product is so thorough in its trendy, discreet packaging and carefully crafted scent and ingredients. I love having an intimate product I can trust. I've had no irritation with this product and it is a lightweight lubricant that feels natural."
Christina Aguilera, Co-founder and Chief Brand Advisor
“All women deserve to improve their sexual pleasure with confidence and without shame. Shopping for women’s sexual wellness products should be as comfortable as shopping for diapers and vitamins.”
Catherine Magee, Co-Founder and Chief Executive Officer
“With existing and future retail partners like Urban Outfitters and Target, and amazing brand partnerships like Fab Fit Fun and Urban Decay, Playground is growing the most trusted brand in the category and bringing better sexual wellness products to women everywhere.”