This article was originally written by Claire Mccormack for Beauty Independent.
With the thesis that different libidos should have different lubricants, the sexual wellness brand launches today with four varieties of lube aimed at women available on its website: After Hours, Love Sesh, Date Night and Mini Escape. They’re each priced at $24 for 3.7-oz. sizes. Vegan, pH-balanced and water-based formulas cross the range, but the lube varieties contain scent profiles—or what Playground calls essences—unique to them.
“The No. 1 one sense a woman and a man use in the bedroom, even over sight, is smell,” says Playground co-founder and CEO Catherine Magee. “It was very important for us to lean into this side of the chemistry to create different clean essences that spark the senses.”
After Hours, which she pronounces Playground’s sexiest lubricant, has musk and oud. Love Sesh is essence-free and serves as the brand’s everyday product. Date Night features champagne and elevated vanilla. Mini Escape has coconut and sandalwood. “Women in long-term relationships need a little fantasy in the bedroom,” Magee says. “This is to evoke something different and special.”
Magee and her co-founder Sandy Vukovic are well-versed in product formulation. They met 15 years ago while working at Bare Escentuals, where they helped launch the company’s color cosmetics brand Buxom into Sephora. Vukovic most recently spent seven years as executive director of product development at Kendo. Magee’s resume includes marketing and e-commerce roles at L’Oréal, Rodan + Fields and other companies in and out of the beauty industry.
Their deep beauty expertise is on display in Playground’s products. They incorporate skincare ingredients such as hyaluronic acid, vitamin E, and bamboo extract into the formulas.
“Every time a woman has sex, whether she knows it or not, she’s creating friction in the most delicate area of her body. Lubricant helps to prevent this, but how can we soothe it? That’s an important element. We’ve had these tested to be safe for sensitive skin, safely pH balanced,” says Magee. “Lastly, they’re libido-enhancing. We use a blend of three adaptogens—ashwagandha, black cohosh and horny goat weed—that increase blood flow. We’re multisensory and multitasking.”