Let's be real. When you hear "celebrity wellness brand," you probably roll your eyes a little.
We get it. The wellness industry is packed with famous faces slapping their names on pretty bottles filled with who-knows-what. So when people hear that Christina Aguilera co-founded Playground, the skepticism makes sense.
But here's why we're different. And why we think you deserve to know exactly what goes into the products you're putting on your most sensitive areas.
Why We Built Playground Differently
Christina didn't just lend us her name. She helped build the brand from the ground up because she genuinely believes women deserve better options for sexual wellness.
Her words say it best: "There should be no shame in exploring ourselves, engaging our fantasies, and voicing our needs."
That belief shaped everything about how we create products. We lead with science, not celebrity. We focus on what actually works, not just what looks good on Instagram.
The Problem With Most Celebrity Products
Most celebrity wellness launches follow the same formula: big marketing budget, gorgeous packaging, vague claims about "clean" ingredients.
What's usually missing? Actual clinical studies. Transparent ingredient lists. Real solutions for real problems.
Your vaginal microbiome is incredibly sensitive. Research shows vulvar skin is easily damaged and more vulnerable to irritation from harsh ingredients [1]. You deserve products created with that sensitivity in mind.
What We Do Instead
We Clinically Test Everything
A clinical study published in the Journal of Sexual Medicine found that hyaluronic acid improved vaginal dryness symptoms by 84% [2]. That's why our vaginal suppositories contain medical-grade hyaluronic acid as the star ingredient.
We don't make claims we can't back up with research.
We Use Ingredients That Actually Work
Hyaluronic acid holds up to 1,000 times its weight in water. Our Miracle Melts deliver it directly where you need deep hydration most.
Ashwagandha has been shown in clinical studies to improve female sexual function, including arousal, lubrication, and satisfaction [3]. You'll find it in our pleasure-enhancing intimacy oil and water-based lubricants.
Plant-based oils like safflower, apricot kernel, and squalane nourish sensitive skin without disrupting your natural balance. Our body oil for intimate massage uses these instead of petrochemicals or mineral oils.
We Skip the Harmful Stuff
Every Playground product is free from parabens, phthalates, petrochemicals, mineral oil, propylene glycol, gluten, sulfates, dyes, and hormones.
Your vagina maintains a delicate pH balance between 3.8 and 4.4 [4]. Harsh chemicals throw that balance off. We formulate with your microbiome in mind.
We Solve Real Problems
Vaginal dryness affects over 35 million women in the US alone. And no, you don't have to be in menopause to experience it. Stress, birth control, antidepressants, and breastfeeding can all cause dryness at any age.
For women prone to UTIs or bacterial vaginosis, our glycerin-free lubricant offers extra-gentle hydration that supports vaginal health rather than disrupting it.
How to Spot a Celebrity Brand Worth Trusting
Not all celebrity partnerships are bad. Here's what separates genuine involvement from a paycheck:
Look for founder-level participation. Is the celebrity actually building the brand, or just appearing in ads?
Check for clinical studies. Vague phrases like "dermatologist tested" mean nothing. Real studies cite specific results.
Read the ingredient list. Can you understand what's in the bottle?
Find real customer reviews. What are actual women saying, not paid influencers?
The Bottom Line
We know you're skeptical of celebrity products. Honestly, we think you should be.
But we also believe you deserve hormone-free vaginal moisturizers and clean personal lubricants backed by real science. Products that work with your body, not against it.
Christina helped build Playground because she wanted to strip away stigma and step up satisfaction for all women. We're proud of what we've created together.
Now you know exactly what's in our bottles and why.
FAQs
Q: Are celebrity-endorsed intimate products safe?
Safety depends on the formula, not the famous face. Look for products that are clinically tested, pH balanced, and free from irritants like parabens and phthalates.
Q: What ingredients should I avoid in intimate care?
Avoid parabens, phthalates, petrochemicals, mineral oil, propylene glycol, and synthetic fragrances. Glycerin can also cause issues for women prone to yeast infections.
Q: How do I know if a product is clinically validated?
Look for specific study details: how many women participated, what was measured, and what results were achieved. Vague claims without data are usually marketing.
Q: Can vaginal dryness happen before menopause?
Absolutely. Hormonal birth control, stress, antidepressants, breastfeeding, and dehydration can all cause dryness at any age. A quality hydrating vaginal insert can help restore moisture from the inside out.
Q: What makes hyaluronic acid effective for vaginal health?
Hyaluronic acid holds up to 1,000 times its weight in water. Clinical studies show it improves vaginal dryness symptoms by 84% [2].
Q: Should I trust celebrity reviews of intimate products?
Celebrity reviews are often paid partnerships. Instead, look for clinical study results, ingredient transparency, and reviews from everyday women with similar concerns.
References
[1] Lohova-Matisa E, Rezeberga D, Miskova A. Feminine Intimate Hygiene: A Review of Healthy and Unhealthy Habits in Women. Medicina (Kaunas).
[2] Chen J, Geng L, Song X, et al. Evaluation of the efficacy and safety of hyaluronic acid vaginal gel to ease vaginal dryness. J Sex Med.
[3] Dongre S, Langade D, Bhattacharyya S. Efficacy and Safety of Ashwagandha Root Extract in Improving Sexual Function in Women. Biomed Res Int.
[4] Naumova I, Castelo-Branco C. Current treatment options for postmenopausal vaginal atrophy. Int J Womens Health.
